activity8 is a company that aims to revolutionize the way people approach in-person coaching by empowering them to make money from sharing their real-world experiences. The founder and CEO of activity8, Gregory Love, grew up and hour away from where Elon Musk grew up in South Africa and shares a grandiose vision of transforming the future. With the introduction of their frictionless app, activity8 has simplified the process of getting or giving in-person coaching, thereby eliminating the complicated and expensive nature of traditional coaching.

The app makes it easy for everyday people to get or give in-person coaching by creating an ecosystem that allows for seamless communication, coordination, reservations, and payments. It provides a community aspect where students and teachers can interact and connect, thereby creating a culture of learning and growth. With wellness as one of its core values, activity8 empowers its customers to do activities they are actually interested in, making staying healthy fun and generating repeat business.

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With a market size of $42B and trending upwards at over 8%, activity8 has chosen to limit its serviceable market to within the United States at $16B. The company expects to obtain no less than $23M in 2025 from the 773M personal trainers, sports coaches, art & music teachers, and health coaches. They take 10% commission on every transaction, with an average lesson as cheap as $50.

activity8 is taking the market from the ground up with a proven grass-roots approach by sponsoring passionate athletes who inspire people as ambassadors. They also empower their members with a refer & earn program, plan competitions and giveaways with their partners, and sponsor many local micro-events through the app.

The company’s IP is based on three timeless classifications: data, language, and behavior. By seeing the world through activities, they get insights into their members’ core drives, desires, and fidelity of personality types. With natural language, they can own the market with first-mover advantage, and by rewarding current behaviors, they can galvanize the future.

activity8’s competition is either focused on digital services like Upwork, Fiverr, and Wyzant, which generally results in offshore cheap labor, or boring services like Handy, TaskRabbit, and Thumbtack. Their unique service is member-driven, like learning to go dog sledding, giving them an overwhelming advantage. Their most similar competitor, Airbnb experiences, is focused on non-local tourist services, making activity8 50% cheaper with a much richer in-person experience.

The biggest risk for activity8 is the risk of doing nothing. They mitigate risk in three main areas: safety, liability, and misuse. By doing identity verification and an auto-emergency alert feature, they ensure safety. By having comprehensive terms and conditions, they prevent liability by informing members of the risks. Lastly, illegal content is policed by their team, and members can flag undesirable content.

With minor revenue already generated and a growing member base, activity8 is well on its way to meeting its realistic goals and timelines. With increasing profitability, they expect to scale their member base and reduce cost per event drastically. The company is raising $1M to further its mission of empowering people to make money from sharing their real-world experiences in person.